We are an independent organisation working across Birmingham to reduce plastic wastage by coffee shops. We monitor how effectively companies are cutting down their plastic waste and share this information with customers.

Our plan is to support and influence consumers so that they make eco-friendly choices. We set out to do this by giving individual coffee shops a rank and publishing the results online. Throughout our project we have collected research through public opinion surveys and interviews and used a variety of methodologies in order to analyse our findings.

A change in plastic waste reduction can only occur through efficient co-operation between businesses and customers, and we aim to aid this by supporting firms in their move towards more sustainable business. PMR has resources available online including a list of guidelines from environmental waste organisations and innovative case studies in order to inspire companies to change.