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Public Opinion
The PMR conducted a public opinion survey of 100 respondents researching preferences towards plastic waste. The survey detailed whether the PMR resource would have engagement from the public and whether the output found by the PMR would affect consumer decision. The results of the survey were hugely positive, 99% of respondents detailed that plastic waste was important to them, and 96% of people detailed that they would be less inclined to purchase from a company with a low score.
Full results
Does plastic waste matter to you?

Would you be interested in a resource that ranks how a company compares to others over their plastic waste?

Would a company’s position in the ranking affect your purchases of similarly priced products?

Would you pay a higher price for a product from a company with a good score?

Would you be less inclined to purchase from a company with a bad score?

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